In order to take the lead in this year’s CIIE, Amorepacific has shown its housekeeping skills and exhibited with 9 major brands.
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According to the person in charge of the Amorepacific booth, the five major brands of Sulwhasoo, Laneige, Innisfree, Lu, and Mengzhuang all brought first new products, namely: Sulwhasoo Royal Time Firming Cream, Laneige Youth Retinol Eye cream and new face soft light/soft mist foundation, Innisfree Green Tea Seed Essence Moisturizing Foundation Serum, Lv Nourishing Tough Hair Root Anti-drop Care Shampoo, and Dream Makeup Retinol series.
Among them, Mengzhuang’s new series mainly serves consumers aged 30+ and contains a new generation of retinol, which has anti-wrinkle, firming, delicate, and moisturizing effects; Lanzhi liquid foundation products are mainly targeted at the young market and are expected to be officially launched next year.
According to reports, these new products are not only Amorepacific’s application and implementation of the “four leading global scientific research technologies” exclusively developed by Amorepacific, but also a confident expression of the group’s own scientific research capabilities.
For example, Laneige Youth Retinol Eye Cream, Dream Makeup Retinol Series, combined with Amorepacific’s first “Reti-matrix Retinol Stabilization Technology”, which greatly guarantees the stability of A alcohol and makes the product safer. ,mild. In addition, the Ami-touch moisturizing and oil control technology, 3x Sebum Control sphere platform technology, and Uni-Fit foundation colorant arrangement technology, which were first launched at the CIIE, have also been applied to many different products such as LANEIGE base makeup.
In the exhibition area, Amorepacific has also invested heavily in the creation of two multimedia rooms, “Motion of Stars” and “Moment of Healing”, to create an immersive aesthetic experience space for Chinese consumers.
At the same time, Amorepacific also launched two research and development forums, “Retinol Ingredients” and “Sleep Beauty”, to discuss topics such as consumer skin care insights and A-alcohol ingredient research that are most concerned by the industry. It is understood that tomorrow (November 6) Amorepacific Pavilion will also hold a discussion on the topic of ginseng anti-aging.
Post time: Dec-23-2021