As a veteran player at the CIIE, Unilever brings different surprises every time it debuts. This time, the total area of Unilever’s exhibition area exceeds 700 square meters, which is the largest in history. It has created a home-care booth and high-end beauty. Make up a double booth.
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According to Lianhe Lianhe, there are 25 brands and more than 400 products unveiled this time, including 4 debut brands and 10 debut products.
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The first show brands include Signal, the leading oral brightening brand in France, REGENERATE, the world’s first high-end toothpaste brand that can repair tooth enamel, Dove Kids brand Dove Kids, and SmartyPants, a brand that focuses on all-round child nutrition.
It is worth mentioning that this time Unilever also unveiled two major black technologies: NR-5TM, an exclusive international patented technology developed by the Unilever China R&D team, is used in the REGENERATE brand and can be used to restore tooth enamel; SHARK Intelligent tooth color recognition technology, which serves the Signal brand, can detect the condition of consumers’ teeth and provide professional oral tooth color care recommendations.
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The matrix of 10 first products, including Weibao children’s color-changing antibacterial bubble hand soap using advanced color-changing technology, AHC love and pure youth retinal products, petroleum jelly China’s first sunscreen, etc., mystery “air” laundry gel beads It was also displayed at the CIIE for the first time.
Post time: Nov-18-2021