Skincare technology enters the “Space 2.0 Era” to support its R&D strength and show off high-end products

At this CIIE, Kao brought the group’s top cosmetics brand-“SENSAI Silky Color”.

To

According to the person in charge of the Kao booth, as a Japanese brand, SENSAI was first born in 1983 and first became popular in the European market. It did not return to Japan until 2019 and officially entered China this year. “This CIIE is the first time a brand has met with Chinese consumers. At the same time, Kao also wants to take this opportunity to recommend the unique Japanese aesthetic spirit advocated by SENSAI to Chinese consumers, thereby strengthening Chinese and Japanese cultures. comminicate.”

It is understood that SENSAI’s inspiration comes from Koishimaru silk, which has a history of thousands of years in Japan and is Japan’s “national treasure” silk. SENSAI, which contains this top ingredient, can effectively promote the synthesis of hyaluronic acid in the skin and achieve whitening, moisturizing and anti-aging effects.

To

At this CIIE, SENSAI exhibited 5 series of silky brightening, dazzling beauty, silky cleansing, intensive repair, and foundation, totaling 12 items. Among them, the SENSAI silk brightening skin care lotion set is sold at the official flagship store of the brand Tmall at 4,800 yuan per set, which is a veritable lady-level product.

To

In addition to top high-end new products, Kao also brought a world-first high-end technology.

To

The technology is called “RNA monitoring technology”, which can extract and analyze about 13,000 kinds of RNA information that changes continuously with environmental changes from sebum, and explore the relationship between changes in skin condition and RNA information.

To

“This technology has extremely high forward-looking value and broad market application prospects.” The person in charge of the Kao booth introduced that the current “RNA monitoring technology” has been successfully applied to Rerise Ruisi, Kerun Moisturizing Nourishing Cream, and Folifense In brand products such as cleansing facial cream, through the detection and analysis of this technology, it is possible to clearly see the impact of the product on the skin.

To

In the future, Kao will also use RNA monitoring technology and equipment to help people of different genders and different ages accurately analyze the true state of the skin and the body, and provide targeted improvement solutions for different skin types and physiques.