This year, Henkel brought three major business segments to the CIIE. Among them, the two major sections of cosmetics/beauty products, detergents and home care are particularly eye-catching.
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As soon as you walked into the Henkel exhibition area, the first thing you saw was the detergent and household care exhibition area in the shape of a giant lemon slice.
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A variety of new home care products are displayed in the exhibition area: Bref® Miao Li Multi-effect Toilet Cleaner Magic Ball Fragrance Luxury Pet Edition is newly launched. On the basis of powerful sterilization, two advanced fragrances of Glen Magnolia and Moonlight Jasmine are added. To give consumers more fragrance and new choices; Perwoll® Qifang has launched three-color repair laundry curd for white and light-colored clothes, black and dark clothes, and colored clothes for different colored fabrics. Created a model window to give consumers a more intuitive experience.
n the cosmetics/beauty products section, Schwarzkopf, the “ace” of Henkel, showed off the series of products such as Ouyueti, Hair Core Care, Yihao, and Style Imprint.
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“For all problem hair types, you can find a solution at Schwarzkopf.” According to the person in charge on site, all series of products are exclusively for hair salons. Among them, the Hair Core Care series is a new product that integrates hair core repair technology and quality. Features such as care ingredients and customized care experience are specially developed for repairing hair damaged by dyeing and blanching.
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In addition to the product display, the Henkel booth also set up multiple interactive experience areas to bring consumers an exclusive immersive experience. Not only did Schwarzkopf’s top stylist airborne booths, but also the “magic mirror” that can preview the effects of hair dyeing-AI facial recognition hairdressing makeup effect generation tool, allowing visitors to have a clearer understanding of product features during the interactive experience. Full of sincerity.
Post time: Dec-09-2021