Skin care technology enters the “Space 2.0 Era” to support its R&D strength, and it is colorful

This year’s CIIE coincides with the 40th anniversary of Shiseido’s entry into China. It celebrates the 40 years of “colorfulness” with Chinese consumers through the radiant “Zicai Pavilion”.

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In terms of products, Shiseido brought heavy brands such as skincare technology “Daily Muscle”, new oral beauty brand Liu Zhilu, pure skin care brand Zuixiang and other major brands, as well as other 13 popular brands and more than 10 new debut products.

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According to reports, the development of the “Daily Throwing Muscle” technology has taken more than 10 years and has been tested approximately 4,000 times worldwide. At the scene, Shiseido set up a special digital interactive exhibition area for the “Daily Throw Muscle”. The audience can witness the whole process of “Bag Under Eye” through touch operation on the big screen.

At the CIIE, the world’s first show of the law of the new brand flow was achieved, using the “Nutri-Vessel Network Technology” developed by Shiseido for 20 years to repair and strengthen the capillary network of the muscle bottom and strengthen nutrition Transport, so that it can fully reach every inch of the skin, blooming the original beautiful skin from the inside out.

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The Zuixiang brand also achieved its offline debut in the Chinese market here, promoting the concept of pure skin care to the public. It is reported that the entire line of Zuixiang products adopts a pH-balanced formula, which helps the skin to restore a healthy state with a simple and efficient formula. At present, Zuixiang has been sold in China through cross-border e-commerce, and is especially popular with young consumers.

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Shiseido China CEO Kentaro Fujiwara said at the opening ceremony: “As an international beauty group that has established itself in China for its 40th anniversary, we continue to be optimistic about the development prospects of the Chinese market. We will do both, by increasing local R&D and introducing global innovative series. Strategic measures to seize development opportunities.”