With its image of “Crystal Palace”, the Estée Lauder Group, which has attracted countless eyes in the previous two sessions, once again appeared at the CIIE with a high-profile appearance and strong lineup, becoming a “net celebrity pavilion” for visitors to check in.
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The Ambilight Pavilion is designed with the concept of “flowing” and built with “titanium gold” materials. Through the perspective of different angles and different spaces, with changeable colors, visually blending to form a dynamic overlap, and color and A rich variety of beauty display interactively shines。
The “Titanium Pavilion”, which officially opened today, attracted countless people to interact with the exhibition as soon as it opened, and there were long queues waiting to enter the pavilion. There are 14 brands sold in China under the Estee Lauder Group, including Estee Lauder, Clinique, Aquamarine Mystery, TOM FORD, etc., as well as 4 hair care, skin care, and cosmetics that have not yet entered the Chinese market, such as Di Jiating and TOO FACED. brand.
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At the scene, two experts from the Estée Lauder Group R&D Center also came to the exhibition hall to reveal the mystery of beauty black technology with detailed information and in-depth explanations. In addition, the exhibition area is also equipped with a variety of skin “artifacts” to help visitors better understand their own skin conditions, and through “zero distance contact”, to provide visitors with more intimate and customized brand enjoyment.
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Through long-term practice, the Estée Lauder Group has also brought the concept of sustainable development to Chinese consumers. At present, 59% of the product packaging of the Estée Lauder Group is recyclable, refillable or recyclable, and has set a goal of increasing the proportion to 75%-100% by 2025.
Post time: Nov-13-2021