On November 6, 2021, on the second day of the Fourth China International Import Expo (hereinafter referred to as the CIIE), the Shanghai National Convention and Exhibition Center was crowded with people. Among them, the beauty and daily chemical products area has attracted countless people in the industry to stop.
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This time, at this national-level annual event, the beauty international giant made its largest appearance in history: it not only included L’Oreal, Procter & Gamble, Unilever, three Fortune 500 companies, Estee Lauder, Shiseido, Kao, Amorepacific 9 leading companies in the industry, including Beiersdorf, Coty, Kose, Henkel, and Aderans, also gathered for the first time.
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More than 30 new brands debuted, more than 10 black technologies were launched, and the booth area was expanded to nearly 1,000 meters…Behind a series of data, there are the housekeeping skills shown by the beauty international giants, which also reflect their influence on the Chinese market. Pay more attention than before.
High-quality and functional products appeared in the innovation exhibition for 8 years, and skin care technology has entered the “space 2.0 era” to support research and development strength
As the largest exhibitor of the daily chemical industry for four consecutive sessions and the “double chairman” unit, L’Oréal at this CIIE brought a show full of “technological power” with its bright and concise design and 360 hollow details. Share sincerely.
Among the four major sectors, its brands are “competitive” on the same stage, and each has its own magical powers. Among them, not only old faces such as Lancome, L’Oreal Paris, Biotherm, Yue Sai, URBAN DECAY, etc., bring strong single products; there are also haute couture and fragrance brand mugler, natural organic brand thayers, and makeup skin care brand it specially created for problematic skin. Five brands, cosmetics, Paris luxury skin care brand carita, and Japanese high-end skin care brand and horny skin care expert takami, made their debut for the first time, bringing explosive products.
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Among them, the most popular in the exhibition area is the “YSL ROUGE SUR MESURE” Saint Laurent smart color meter which was first shown in Asia. As a beauty product commercialized by the popular technology PERSO at the CIIE last year, this “lipstick printer” can “print” personalized lip color choices for consumers. As a product that was simultaneously unveiled at 0 time lag on Tmall and the China International Import Expo, the “lipstick printer” sold out as soon as it went online, showing its popularity.
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At the scene, L’Oreal also set off a wave of “washing hair” coming to the Expo. The sustainable and innovative hair care equipment L’Oreal Water Saver jointly developed by the Group and the environmental innovation company Gjosa can reduce the water consumption of shampoo by 80%. The first appearance of the product in Asia attracted many spectators to watch and experience, and it became a unique landscape of the CIIE.
Post time: Nov-07-2021